2013 — 16
My first design job, at Razorfish on the Samsung Mobile account. Product pages, an in-store experience, and hundreds of social posts.
Role
Junior / mid designer at Razorfish on the Samsung Mobile account. Web design for product and launch pages, UI for an interactive in-store experience, and hundreds of social media mockups across photo editing and device compositing.
Scope
- Web & Product Pages
- Social Media Mockups
- Photo Editing & Compositing
- In-Store Experience UI
- Device Mockups
The Brief
A junior seat on the account meant learning the craft inside real constraints: brand guidelines to hit exactly, a launch calendar that never stopped, and a social feed that was hungry every single day.
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A brand bible to hit
Samsung Mobile work meant matching a strict global brand system across type, color, and product photography on every page and post. A great place to learn precision early.
02
A feed that never sleeps
Social was constant. Hundreds of mockups over the years, from photo edits to device composites, kept Galaxy phones, tablets, and Gear in the feed across launches and promotions.
03
A calendar that never stops
Galaxy S in the spring, Note in the fall, Gear and Tab in between. New product work overlapped the last campaign’s wrap-up, for several years running.
The Work
Three kinds of work across the account: the product and landing pages, the in-store experience, and the social feed behind hundreds of mockups.
WEB & PRODUCT PAGES
Product and landing pages
Long-scroll product pages for Galaxy phones and tablets. High-fidelity layouts built around a handful of supplied product shots, on a brand system to match exactly.
In-Store Experience
A table that demoed the ecosystem
UI for an interactive, table-mounted retail experience: VR 360° video, a Gear Fit step-count game, and an S7 store locator, combining video with hands-on takeovers.
S7 Store Locator
Helping customers find a store
Full-page design and UI for the S7 launch, locating a nearby store to buy the device.
Social Mockups
Hundreds of posts, one feed
Photo editing and device mockups for the brand’s social channels: phones, tablets, and Gear across launches, holidays, and carrier co-ops. A sample of the hundreds produced; drag to explore.
The job where the fundamentals clicked: brand discipline, production speed, and how web, retail, and social all have to tell the same story.
THE TAKEAWAY
Working on the Samsung team alongside incredible mentors was where I learned the skills that established my career: care for details, an eye for aesthetics, and what it means to work with a serious client.
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Social Mockups
Personal output over the run: photo edits and device composites for the brand’s social feed. The sample above is a small slice.
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Years on the Account
A first design job, on the Samsung Mobile account at Razorfish. Long enough to build production speed and brand discipline.
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Smartphone Maker (Context)
For context, not credit: Samsung led global smartphone shipments through these years (IDC). It was a serious brand to learn on.
