About
Product and brand, built by one operator.
Thirteen years shipping both — product design and brand — for Samsung, Panda Express, Wingstop, Mindbody, and the investor products Journalytic and Baserate. One engagement instead of three vendors, from first principle to launch.
Strategic Planning
Research and user needs always inform product strategy.
Product Clarity
Long-term thinking, scalable architecture, clear leadership.
Full System Design
UX, UI, and Branding all form one complete product system.
Thirteen years, four chapters.
Journalytic · Baserate
2022 — NowHead of Design
Owned design end to end for two investor products — brand, product, marketing site, and explainer film. The work helped the founders close their seed round.
Hathway / Bounteous
2018 — 2022Lead Designer · Art Director
Led design on the Panda Express and Wingstop apps — 4.8–4.9★, millions of reviews, 16M+ rewards members, and a digital channel that grew to 70% of sales. Plus Raising Cane’s and CBTL.
Mindbody
2017 — 2018UI · Interaction Designer
Power-user workflows and cross-product consistency for a multi-product platform serving tens of thousands of wellness businesses — density without breaking the expert.
Samsung · Razorfish
2013 — 2017Designer
Launch pages, social, and in-store UI for the world’s #1 smartphone maker — eight flagship Galaxy launches, each designed under pre-announcement NDA for a global day-one audience.
Available for senior product, brand, and design-lead engagements.
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